The garment and textile industries are extremely significant in India. Furthermore, the Indian apparel market is rapidly developing. The industry also offers a wide range of formal, casual, and trendy clothing.
Brands now play a big role in establishing a person’s social standing. Brands may become status symbols as well. People are growing increasingly fashion-conscious, spending a significant amount of their earnings on branded goods.
Furthermore, Bollywood is important in brand marketing. In general, the most popular brands maintain fiber quality and appealing designs. Furthermore, appearing nice while being comfortable is the most critical part of a clothing company’s success in the Indian market.
Clothing Industry Scenario
The textile and clothing business will rise to $190 billion by 2025-26, up from $103.4 billion in 2020-21.
The textile and garment industry in India is strong throughout the value chain, from fiber to yarn to fabric to clothing. The Indian textile and apparel sector is extremely diverse, spanning from traditional handloom, handicrafts, wool, and silk items to India’s organized textile industry. Spinning, weaving, processing, and apparel manufacturing are all part of India’s organized textile industry, which is characterized by the employment of capital-intensive technologies for mass textile production.
In 2019-20, the domestic textiles and garment business created $108.5 billion, of which $75 billion was consumed locally and the remaining $28.4 billion was exported to the worldwide market.
From April 2016 to March 2021, Japan, Mauritius, Italy, and Belgium were the biggest FDI contributors to India’s textile sector (including dyed and printed textiles).
Cotton cultivation employs 5.8 million farmers, as well as 40 to 50 million people in allied sectors. In addition, the $75 billion in domestic consumption was divided into three categories: clothing ($55 billion), technical textiles ($15 billion), and household products ($5 billion). While clothing exports were $12 billion, home textile exports were $4.8 billion, fabric exports were $4 billion, yarn exports were $3.8 billion, fiber exports were $1.8 billion, and other exports were $2 billion.
Cotton Yarn/Fabrics/Made-ups, Handloom Products, and Other Exports were $1297.82 billion in August 2021, a 55.62 percent increase from $833.95 billion in August 2020.
RMG Of All Textiles shipped $1235.11 billion in August 2021, a 13.99% increase above August 2020 exports of $1083.53 billion.
From April to December 2021, textile and apparel exports were $ 30449.85 million, a 52 percent increase over the same period in 2020.
1 Allen Solly
Allen Solly is a brand that has established a whole new client segment. With its edgy stance, savvy communication, and excellent fashion, it pioneered India’s’smart casuals category when it launched in 1993. Madura Fashion & Lifestyle, A Division of Aditya Birla Fashion & Retail Limited, introduced the iconic British brand Allen Solly to India. It is one of India’s most popular brands, placing #1 in the Economic Times Brand Equity analysis among all brands.
The Aditya Birla Group, which also owns Allen Solly, owns Aditya Birla Fashion, Retail Limited. ABFRL is India’s fashion powerhouse, with an appealing mix of renowned fashion brands and retail formats spanning 8.4 million square feet.
Allen Solly is a pioneer in women’s western clothing in India, and its ‘Friday Dressing’ fashion idea is transforming the way individuals in the country dress for work. It is the fastest-growing brand in the business and the only one with a countrywide presence for men, women, and children.
2 Levi’s
Levi Strauss & Co. is an American clothing company best known for its Levi’s brand of denim trousers. In May 1853, Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to establish a west coast branch of his brothers’ New York dry goods enterprise. Despite being registered in Delaware, the company’s corporate offices are in Levi’s Plaza in San Francisco.
It’s the clothing company’s second trip to Wall Street (the first, in 1971, was “one of the largest ever” at the time, according to the New York Times), and it delivers a hallmark product that, despite blunders and the vagaries of fashion, continues to define American denim for a global audience.
According to Levi’s most recent annual report, its jeans are offered in over 50,000 retail locations in more than 110 countries, including mass merchants, specialty retailers, department stores, over 2,900 branded stores, and 750 company-operated shop-in-shops in 31 countries.
3 Provogue
Provogue is a Mumbai-based clothing retailer. The Provogue Brand was developed and released in 1998 as a Menswear fashion line style-oriented on the Indian market, and it swiftly grew to fame.
The company today provides a wide choice of men’s and women’s fashion clothes and accessories, and it has garnered several awards throughout its history.
Provogue (India) Limited is a fashion and lifestyle retail firm that is publicly traded on the Mumbai and National stock exchanges.
The brand has received several awards over its history and has expanded into a comprehensive line of men’s and women’s fashion clothes and accessories. In 2011, provogue fashion designs were accessible at over 350 retailers in 73 locations throughout India.
The Provogue brand maintains its status as India’s leading fashion name by regularly altering garment designs, introducing new categories, enhancing store settings, and increasing its reach through additional locations around the country. To complement the designs, Provogue has recently established a range of attractive watches, footwear, innerwear, sunglasses, and other accessories.
Provogue’s brand has always been conveyed through famous Brand Ambassadors. The organization is now thrilled to have celebrities Hrithik Roshan and Sonakshi Sinha representing its essential ideals with their young flare, energy, and vigor. Provogue (India) Limited has grown to become one of India’s leading retail-centric organizations since its foundation in 1997.
4 Van Heusen
Provogue’s brand has always been conveyed through famous Brand Ambassadors. The organization is now thrilled to have celebrities Hrithik Roshan and Sonakshi Sinha representing its essential ideals with their young flare, energy, and vigor. Provogue (India) Limited has grown to become one of India’s leading retail-centric organizations since its foundation in 1997.
The Van Heusen brand made its debut in India in 1990. It had given Madura FL a permanent license to use the trademark throughout India and Southeast Asia. Van Heusen began as a high-end, modern men’s clothes business aimed at young office employees, or as “fashion for the corporate world.” Van Heusen was welcomed into the market from the outset since no other premium brand met the demands of young office employees.
The Van Heusen shirt was created to seem like a “Classic British Corporal.” Van Heusen held a unique position in the Indian market. Unlike other ready-to-wear men’s clothing firms in India at the time, Van Heusen specialized in clientele between the ages of 25 and 45.
5 Park Avenue
Park Avenue is a large New York City avenue that spans north and south across the boroughs of Manhattan. For the most part, it runs parallel to Madison Avenue to the west and Lexington Avenue to the east in Manhattan. Fourth Avenue was previously used to refer to the whole length of Park Avenue; the designation is still used between Cooper Square and 14th Street. The avenue is known as Union Square East between 14th and 17th Streets, and Park Avenue South between 17th and 32nd Streets.
A fresh notion was born in the year 1986. Park Avenue was developed by Raymond to give men “Complete Wardrobe Dressing Solutions.” One of Raymond Apparel Ltd.’s most distinguished brands is “PARK AVENUE,” which was inspired by a premium Manhattan high street.
Park Avenue has grown to become one of India’s leading “Ready Made Garment” brands for men. It adopted the Raymond family’s values of trust, honesty, excellence, and perfection. Park Avenue launched a Women’s collection in 2007 to suit the growing demand for western formal wear. The brand’s key strength has always been its ability to innovate.
Park Avenue offers a large distribution network that includes 565 ‘The Raymond Shops,’ 50 Exclusive Brand Stores, 5 Exclusive Woman Brand Stores, and 656 Multi-Brand Outlets. Park Avenue is also available at large format retailers including Shoppers Stop, Lifestyle, and Central Park Avenue.
Park Avenue has always believed in offering excellent customer service. Park Avenue Unique Brand outlets are outfitted with a warm and friendly ambiance, skilled sales personnel to assist and advise consumers, and the exclusive collection offers to give clients the best brand experience possible.
6 Mufti
Mufti is a men’s apparel fashion firm founded in 1998 in Mumbai, India by Kamal Khushlani. Khushlani’s maternal aunt loaned her Rs 10,000 to begin her company. Shirts, jeans, t-shirts, sweatshirts, sweaters, joggers, blazers, and jackets are all manufactured by the firm. Credo Brands Marketing Private Limited manages it. It manages 1,400 multi-brand stores and 120 large-format locations. Kartik Aaryan became a goodwill ambassador for Mufti in July 2018.
Bennett, Coleman & Co. Ltd. and some of Khushlani’s partners held 35% of the firm in 2014, while Khushlani controls the remaining 65%. In December 2018, Mufti joined the footwear business. Mufti received the CMAI’s Brand of the Year Award in 2015 and was named “Retailer of the Year” at the ET Now and Asia Retail Congress Global Awards for Retail Excellence in February 2019.
In 2018, the company announced that it would be expanding its product line to include athleisure gear and accessories.
7 Pepe Jeans
Pepe Jeans London is a Spanish denim and casual wear jeans company based in Sant Feliu de Llobregat. It was formed in 1973 in London’s Portobello Road neighborhood.
Carlos Ortega, the company’s CEO, controls more than 20% of the company. Pepe Jeans originated as a weekend stand at London’s Portobello Road Market in 1973, before expanding to a Carnaby Street store and then across Europe in the 1980s.
In 1989, Pepe Jeans London first opened its doors in India. With its worldwide character, the brand has flourished and extended across the country since then. Pepe Jeans London is at the forefront of the fashion pack owing to a successful formula based on its ability to create the most potent denim-led fashion. Pepe Jeans is a premium jeans and casual clothes brand that caters to youth and children in India.
In February 2015, the Lebanese M1 Group and LVMH subsidiary L Capital Asia bought Pepe Jeans and Hackett London (both components of the Pepe Jeans Group). Torreal Funds (31%), Artá Capital (16.4%), L Capital Europe (11.5%), and the firms’ management formerly owned these companies.
Pepe Jeans added a second brand, Norton Clothing, in 2015, paying respect to the British motorcycle company established in 1898.
8 Wrangler
Wrangler is a denim and other apparel brand based in the United States that specializes in workwear. The company is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters are in downtown Greensboro, North Carolina, and it has production facilities all around the world.
This has been true since 1947, when Wrangler was created in Greensboro, North Carolina, on a foundation of innovation and the ambition to provide the greatest possible denim, jackets, and shirts for cowboys. Flat rivets to protect your saddle, watch pockets, felled seams for a more comfortable cowboy ride, and 7 belt loops instead of the customary 5.
Functional design elements are still relevant today, but they have been modified to reflect contemporary tastes and demands. Millions of individuals wear jeans every day, and they are still devoted to enhancing their pants’ everyday usefulness and, as a consequence, creating a great and positive difference in their lives.
Denim Performance, a game-changing innovative platform, began with Wrangler’s understanding of what a pair of jeans in the twenty-first century requires: jeans that keep you warm in the winter, cool in the summer, dry, and, just like they did in 1947, keep your pocket watch secure – except that most pocket watches now make calls and surf the internet.
9 Numero Uno
Numero Uno Clothes Ltd. designs and sells men’s and women’s apparel and accessories. It was one of India’s first indigenously made denim labels. The majority of the company’s goods are offered under the Numero Uno brand. History Numero Uno was founded in 1987 by Hi Fashion Clothing Co. On April 1, 2007, the firm changed its name to Numero Uno Clothing Ltd. to reflect its rising position in local and international markets. Numero Uno, the main brand of Numero Uno Clothing Ltd., has grown over the years into a dynamic and relevant brand for the youth.
Based on consumer demand, the company purchased fabric from Indian mills and designed and manufactured a range of world-class jeanswear. It marked the beginning of a new era in denim fashion in India. The country fell in love with this brand and declared denim to be their preferred fabric.
In India, NU is a well-known jeanswear brand. The company now provides a very large and stunning selection of casual clothing in addition to its known array of jeanswear. The new collection is as varied as your imagination can make it. Shirts, shirts, jackets, belts, shoes, and handbags are available in a variety of trendy colors, patterns, and styles.
Its cutting-edge manufacturing plant in Dehradun is reinforcing the company’s market dominance. The brand, which is unwaveringly committed to quality, innovation, and value for money, is quickly expanding across the country, with over 200 exclusive brand stores, 700 multi-brand outlets, and countless large-format stores.
10 Monte Carlo
Monte Carlo Fashions Ltd was formed in 1984 by Oswal Woolen Mills Ltd, the Nahar group’s main firm. The launch was a watershed moment in India’s branded garment industry. Since then, it has been meeting the ever-increasing demands of the Clothing and Fashion sectors.
Monte Carlo has pushed the limits of haute couture. Apart from woolen knitted clothing, the Monte Carlo brand also sells T-Shirts, Shirts, Linen Shirts, Denim, Trousers, Dresses, Shorts, Tunics, Sportswear, and other items for men, women, and adolescents (8-14 years of age group).
The fundamental purpose of the company is to meet or surpass its clients’ expectations by offering constant quality supported by R&D divisions equipped with cutting-edge technology, a staff of highly trained technocrats, and adhering to stringent deadlines.
The brand has won ISO 9001: 2000 certifications as well as the International Wool Secretariat’s prestigious Best Exhibited Product award. In a summer 2009 research conducted by Images-ORG-MARG, it was also ranked the No. 1 brand in the men’s clothes category. In 2014, World Consulting & Research Corporation awarded Monte Carlo one of the BEST MARKETING BRANDS IN ASIA.
Products are distributed to end customers through a variety of channels, including Exclusive Brand Outlets and Multi Brand Outlets. Monte Carlo is now available in over 1300 Multi Brand Outlets and 200 Exclusive Brand Outlets.