While social media and PPC ads are great for increasing traffic
Organic traffic to your website is any kind of traffic coming from search engines that hasn’t been paid for. These are website viewers who found your site after searching for something on Google and browsing through the top options.
To be specific, the first search result gets over a quarter of all clicks, the second search result gets 15%, and it drops off quickly from there.Since the 10th result gets 2.5% of the clicks, it’s safe to assume that anything past page one has abysmal organic traffic results. This is why you want to design and optimize your website as well as possible to increase the chances that you rank higher on SERPs.
Attracts high-intent traffic
When someone searches Google, it’s because they have a specific query they’re hoping to find information about. And when your page shows up at the top of the search results with that exact answer, they’re going to click over to your page.
While they may not convert right after discovering your website, they’re now aware that they can come back to you if they have any other related questions. This top-of-mind brand awareness is ideal for increasing conversions—and you can get those results all because they were searching for information about something in your industry.
Having that high-intent traffic is even more valuable than other traffic, which is why it’s important to optimize your new website to increase search engine rankings.
Improves the user experience
Every dollar invested in UX brings $100 in return, an ROI of 9,900%—but that’s not the only benefit. If you want to get on the good side of Google’s algorithm, your website needs to be SEO-optimized, and also user-friendly. While Google doesn’t reveal specific metrics for its algorithm, user experience-related metrics often correlate with better SERP position.
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